Marketing :: R&B Group: an independent research and brand-consulting company

Our relations with client regarding any projects begins from the detailed discussion of the aims and tasks of the research.

In details filled and negotiated brief due to conduct the research is a result of the bilateral work at the first stage of collaboration.

So that the researches, conducting by Research & Branding Group, have a solely client oriented charging and assisting to our Client to solve a widest array of marketing goals – from short market description by secondary source of information till the building of the models of the consumers' bahavior.

FIELDS OF MARKET RESEARCHES:

RESEARCHES, MARKET ANALYSIS
• Market Segmentation \Market structure research;
• Market opportunities evaluations;
• Competitive environment research;
• Retail Audit \ Price & Distribution Check \ Price Sensitivity Meter.

DIAGNOSTICS OF CONSUMERS
USAGE & ATTITUDES STUDY - it's a toll of complex market research, allowing to obtain the information about the attitudes of the consumers towards the different products/brands, to evaluate the image of the Client's brand and brands of the competitors, undertake the segmentation of the consumers and solve an array of other tasks, connected with the consumers' behavior and habits.

BRAND or PRODCT SCREENING
• Brand audit \ analysis and it's potential\ Screening the brand's image \ Monitoring of the brand;
• Testing of the name, logo, package of the brand \ Testing of the products, concepts;
• Taste tasting.

ADVERTISEMENT DIAGNOSICS
• Advertisement effectiveness analysis ;
• Advertisement testing.

MYSTERY SHOPPING given direction of the researches today is in a great request among domestic and foreign companies.
So that in our company Mystery Shopping – one of the leading fields of activity, for which a separate page of our site is devoted.

RESEARCHES IN BRANDING
• Preparation of positioning and repositioning of the brands;
• Preparation of information for the development of differentiating idea;
• Testing versions of the concepts of trade marks;
• Testing of variants of taste solutions;
• Testing in naming: names, slogans;
• Testing the visual elements of the product: logos and packaging design;
• Testing "on the shelf" in the competitive environment;
• Testing within the household: taste, ease of use and other parameters.

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